• Tug-of-war ads between Du and Etisalat for Filipinos

    The significance of Pinoy's purchasing power in the country is huge, especially for mobile, TV and internet services. We are 900,000+ strong here in UAE after all - that's about 10% of the population.

    Here's how Du and Etisalat does a tug-of-war to win the Filipino consumers:

    Etisalat Pinoy Pack - Everyone tries to be Filipino



    Du Kabayan Bundle - Tropa for Life


    Well, at least in the ads they're creative.
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