Dubai, Please Don't Text and Drive

Honda nailed it! Their new socially responsible public ad is so powerfully appropriate.

The video shows an intimate and flirty exchange of SMS between two lovers. Both are excited to share their feelings towards a gift before even meeting up.

Here in UAE, while the danger of texting is surely obvious, still many motorists tend to ignore it. Many think they are invincible and accident-free. There's never a day on the road that I didn't see drivers texting - as if calling is not enough (not encouraged either).

If you love your partner, never text him/her if you know that he/she is driving. Do not be demanding for replies also. What's few minutes, or an hour to wait? Love your future, replies can wait.

This beautiful ad is made by the agency RPA.

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